Released on = May 23, 2007, 10:40 am

Press Release Author = Paul Davis / Community Strategies

Industry = Advertising

Press Release Summary = Community Strategies broad network of local organizers
across the country helps to raise the profile of our clients campaigns through an
innovative approach of public education and advocacy.

Press Release Body =
Prior to be appointed as the heads of Community Strategies, Mr. and Mrs. Michael
Gibson was Executive Vice President of Operations, at the Direct Impact Company
where they were employed for ten years. In this role, the Gibsons spearheaded the
successful application of the company\'s capabilities in direct education, public
relations, advertising, grassroots media and marketing and other promotional
campaigns. directly oversaw and implemented Direct Impact\'s most effective
integrated grassroots programs. The Gibsons helped develop a bi partisan field
network and create high touch direct contact center. Through these efforts, they
were able to build the unique contact patterns still utilized in grassroots
campaigns today.

During his tenure, Michael Gibson has made a special practice of local siting
campaigns, creating and managing some of most successful grassroots efforts in the
history of this industry. Gibson was involved in several campaigns for American
Water Works one of which won a Silver Anvil Award. Gibson has also worked on other
siting issues for clients such as; IKEA, Entergy Power, San Diego Gas & Electric,
American University, Joe Robbie Stadium, Chicago Bears, and Pierre Water while
Christina Kendall Gibson, an accomplished \"K Street\" veteran, has more than eight
years in extensive government relations experience with large national organizations
in corporate, non-profit and for-profit sectors with a focus on leadership
development through grassroots and political advocacy. Her expertise includes
Strategic Planning, Grassroots and Coalition Development, Political Analysis &
Strategy, Political Fundraising, and Political Action Committee Management.

Michael C. Gibson, President of Community Strategies said, \"To keep up with the
evolving political climate, we plan to be more proactive and forward-thinking by
applying age-old campaign style tactics with online business marketing techniques.
This will allow us to provide our clients with the most innovative and integrative
strategies.\"

Community Strategies built its reputation on providing traditional grassroots
lobbying and advocacy. As technology and communications have become more
sophisticated, the company re-evaluated its core strategies. This resulted in a
marriage of traditional grassroots lobbying and innovative online marketing
techniques.

\"Our company offers the most powerful online recruitment, mobilization, and advocate
outreach in the industry. We apply E-commerce-style advertising techniques to
recruitment and awareness campaigns to advocate retention and development,\" said Mr.
Gibson.

About Community Strategies

Founded in 2004, Community Strategies is an independently owned public affairs
consultancy with offices in the Washington Metropolitan area. Clients include
corporations, governments, industry associations and nonprofit organizations.
Community Strategies is a recognized leader in leveraging the online medium, helping
clients shape their reputation and influence issue environments nationally.
Community Strategies provides strategic counsel and implementation support for a
variety of businesses by helping them optimize their high-impact, advocacy
campaigns.

With the flood of mass communications bombarding Legislators everyday, it is
critical to find fresh, new ways to get your message across. Our unique approach
combines traditional grassroots tactics with innovative online advocacy and
high-tech outreach communications services listed below.

- Government Relations
- Grassroots Campaigns
- Grasstops Campaigns
- Nationwide Field Operations
- Public Relations
- Online Mobilization
- Online Advocacy Center
- Online Political Ads
- Customizable Reports
- Flexible Campaigns
- The Communication Center
- Legislative Correspondence
- Political Campaign Management
- Executive Recruiter
- Blast Email/Fax Alerts

Contact:
Christina Kendall Gibson
202.276.2235
cgibson@csgrassroots.com

Web Site = http://csgrassroots.com/

Contact Details =
Alexandria Office
2519 King Street
Alexandria, VA 22301
Tel: 202.558.6602
Fax: 202.330.5259
Email: Info@csgrassroots.com